Press Releases - Sample Clips From file
2007  
    For Immediate Release

    Summary: Search Engine-Analysis launches a search engine position analyzing tool, capable of routinely
    completing an analysis of the 50 most important elements that determine search engine positions. It also
    thoroughly tracks search engine results and instead of the generic it highlights more the relevant keywords.

    New Search Engine-Analysis Optimizer Boosts Top Ranking Chances

    Search Engine-Analysis (SE-A), an outright leader in site analysis and optimization, has just launched a
    brand new search engine position analyzing tool, confident that it will comprehensively track the search
    engine results clients choose to monitor.

    Apart from analyzing pages for the factors behind search engine positions, Search Engine-Analysis has
    created a tool which proves that it has mastered the technology for comparing pages from any number of
    competing sites. According to SE-As Drasko Markovic, this means that they are better positioned than most
    to offer an extremely accurate analysis of all websites.

    Awake to What Makes a Search Engine Tick

    Search engines crawl billions of website pages and this latest SE-A tool analyzes the factors that
    determine the position for a given keyword. Periodically, the tool automatically completes a full analysis of
    the 50 most important factors behind search engine positions.

    Markovic said this is indicative of his company’s most important objective, which is to assist executives,
    SEO experts and Coders  achieve and maintain top listing, monitor and react to trends. He said “SEO
    experts and Coders will also find that unlike tools that home in on generic keywords, the Search Engine-
    Analysis tool emphasises specifics.” “It should also be noted,” he added, “that a search engine always lists
    pages it finds most relevant and 'we focus totally on offering the most accurate analysis.”

    With the SE-A analysis tool, clients are also able to see an executive summary of a chosen URL  and
    keywords which it monitors before analysing a site. A full analysis of the site also includes a ‘to-do’ list and
    under ‘trends’ information which relates to movements of a site against rival sites. According to Markovic,
    Search Engine-Analysis recognises the importance of trends and to-do items in a site, if it is to maintain top
    listing. “For instance,” he pointed out “we have a tool that will only return a negative result when a competing
    site upgrades and improves its ranking.”
    Close Interaction
    With the SE-A Search Engine Analysis tool, wherever a client is in the world, chances are, there is an SE-A
    contact nearby. This is made possible through a growing network of end users and resellers
    worldwide.                             
    As our company grows we remain open to discussion with potential partners whom we often welcome as
    resellers or members of our attractive affiliate programme.
    To find out more about our partnership and affiliate programmes or to sign up for a free evaluation of your
    site please visit http://www.searchengine-analysys.com
__________________________________________________________________________________________
2007

    For Immediate Release

    Summary: BookYourBasket.com has announced that it has created a system that simplifies and speeds up
    the corporate gift basket selection process. The site also features dozens of independent reviews of a good
    many corporate gift basket companies and their products.


  BookYourBasket.com Slashes Time Spent
       on Selecting Corporate Gift Baskets

    BookYourBasket.com, has established a system that significantly reduces the time spent on the selection
    of corporate gifts. CEO Chad Nauman said today the BookyourBasket.com method of choice was also
    created to make it easier to find unique corporate gift baskets.  

    He said he is satisfied that Bookyourbasket.com is now well on its way to becoming the home of probably
    the largest compilation of reviews of corporate gift basket companies. Bookyourbasket currently features
    dozens of reviews on corporate gift baskets, but Nauman was quick to point out that people, who write gift
    basket reviews selected for the site, are not associated in any way with the companies offering those
    baskets. The reviews cover a full range including baskets for special occasions, baskets in honor of a
    celebration after achieving targets; thank you gift baskets to suppliers or customers and retirement gift
    baskets.  

    An Educated Decision
    In an industry where there are dozens of premier sources with hundreds of corporate gift basket
    possibilities, Bookyourbasket.com seeks to provide information that enables its clients and visitors to the
    site to make educated decisions in the least possible time. It is also mindful of the companies it selects.  
    “Before a company is accepted for mention, every effort is made to scrutinize products and ensure that
    descriptions are relevant and accurate,” Nauman said. “Visitors in search of corporate gift baskets will also
    find the latest ideas, and current offers including coupons,” he added.

    Ready to Impress
    Nauman said Bookyourbasket.com also understands what it takes to impress executives from corporations
    needing dozens of gift baskets to small businesses in need of just a couple of baskets a year. He said the
    site also includes a special promotional folder that is brimful of corporate gift basket ideas that can be
    customized. “Although the corporate gift baskets promoted on the site come with the highest quality and a
    look of elegance they cost less than expected,” Nauman added.

    Cooperative Relationships
    Naunam also announced that Bookyourbasket.com is always interested in establishing working
    relationships with owners of corporate gift basket companies as well as  companies offering  holiday, food
    or fruit gift baskets.  “We are also ready to assist persons who are considering starting a gift basket or a fruit
    basket business,” he declared. ###
__________________________________________________________________________________________
2007                      
    For Immediate Release

    Summary: Business Gauges launches an advanced executive dashboard solution that uses centrally
    managed programmable sensors to gather business metrics.

      A Ground-Breaking Real -Time Business Dashboard    
    For Small-Midsize Companies is Coming


    Business Gauges has announced the release of a deviceful business dashboard software for Small to
    Midsize businesses. Making the announcement today, the company said it is confident that the new
    software can break the barrier to the world of real-time business dashboards for many retailers, service
    providers and other SMB's that want to improve their business performance and profitability.

    "SMB's have a clear need to understand their exact position in their particular market at any given time," said
    Business Gauges CEO Itai Levi. "Business Gauges brings to executives all the important numbers, their
    competitor's updated prices, the number of shipments waiting in queue and other key performance
    indicators." he added.

    A Ready to use solution

    Acknowledging that businesses are faced with increasing competition, Levi said that by utilizing and
    monitoring key performance indicators 'they gain a clear competitive edge.' He explained that while precious
    business intelligence data is constantly generated, it is often too dispersed and difficult to collect and follow
    up. Business Gauges is therefore a welcome off-the-shelf solution for a vast majority of SMB's that have
    remained reluctant to deploy costly BI platforms.

    Levi touted the integrated desktop dashboard as the pinnacle of Business Gauges and described it as the
    'business flight deck'. "Business Gauges' renders a business more lucid and easier to manage. Its
    desktop gadgets allow executives a much clearer perspective over their business without changing their
    working environment and methods," he said.

    Asked what else makes Business Gauges unique, Levi said it is an 'out of the box' solution and it can be
    installed and configured in a matter of minutes. "Also, there is no need to upgrade operating systems or
    install any new framework." he concluded.

    Business Gauges is available for Windows XP, Windows Server 2003 and Windows Vista. It does not
    require any extra hardware or software to run and the core package is priced at less than $500.
__________________________________________________________________________________________
2006

For Immediate Release

    Summary
    Uranium companies around the world are being invited to bid on seven domains with names that go with
    the industry. On offer from SupremeURLs.com, they include Uraniumore.com and Thinkuranium.com.
    According to Howard Arzi of SupremeURLs.com, the new domain names have been acquired because of
    their capacity, among other things, to secure high search engine rankings.

                        Exceptional Domain Names for Uranium Companies

    Premium domain names are up for grabs by Uranium Companies seeking to improve their presence on
    the world-wide Web. The search engine friendly names are being offered on a first come basis by
    SupremeURLs.com.

    Making the announcement, Howard Arzi said the Uranium domain names available now are of true
    premium quality and among the best in any category acquired by the company. He said the names are short
    and easy to spell, like ‘thinkuranium.com’ and ‘Uraniumore.com’. All contain the word Uranium.

    SupremerURls.com is renowned for assembling keyword rich domain names for a range of businesses.
    These include organisations dealing in credit and finance, investment, health and fitness, food and
    beverage and travel. Arzi said his company is guided by the principle that a website is nothing without a
    good functional domain with a name that is easy to remember. He said they take pride in the success of
    their domain names which ‘we only acquire because of their capacity to attract high search engine rankings,
    improve the brand and enhance the credibility of their final owner.’

    Arzi said they have seven exceptional domain names for properties in the Uranium industry. He said “by
    including Uranium in the two word name, we have succeeded in making them particularly attractive to
    companies with long or less familiar names.”

    SupremeURLs.com is also confident that Uranium companies worldwide that bid successfully for the new
    domain names will realise a significant increase in traffic whether they adopt the new name for the main
    company site or just a domain name.

    Acknowledging that the seven domain names are already attracting interest from companies Arzi stressed
    that they can only be offered once.  He said the names are so pertinent; (Uraniumore.com, Uraniumsource.
    com, Uraniumsupplier.com, Uraniumwatch.com, Uraniuminvest.com and Thinkuranium.com) companies
    may also be quick to identify them as a long term investment that will stand the test of time. ###          
 
_________________________________________________________________________________________________________

2005  
                     360 REALTY Website System
           A Real Estate Agent Driven Approach - Just Released

    Design, Control, Speed, Flexibility, Choice and Color Scheme combine to make the 360Realty Real Estate Agent Website
    System uniquely functional.

    As anticipated, it is being welcomed by agents who for years have struggled to adapt a variety of systems to address
    their everyday needs.  

    Rodgers  of 360 Realty described the programme as a requisite tool for the real estate industry. ‘Further,’ he added,  ‘I am  
    convinced that we have succeeded in developing a system which can be regarded as the first ever synthesis of all the
    tools real estate agents need to be successful.

    'Because of its advanced design', he said, 'the system was well positioned to set a new standard in website system
    builders with a fix for real estate agents'.

    He said 360Realty makes it as straightforward as ever for agents to acquire a top of the tree website design with their
    own domain name, a choice of design and color scheme along with personalized photos and company logo.

    Its simple editing tool allows agents to change text and add photos while its Listings Manager makes it easier for them to
    display their property listings. (end of clip) 60realty.com                                 

__________________________________________________________________________________________
2005
             GSTT Hospitals Beef Up Patient Information Management

    Technological advances in patient information systems lead to better all round care.

    That's according to officials at  Guys and St. Thomas (GSTT) Hospitals which now share the largest Patient
    Administration System (PAS) in the London metro area.

    Powered by iSOFT’s, Patient Manager Technology, it enlarges and upgrades a patient care and information
    system already in operation at Kings and Lewisham hospitals in the Lewisham, Southwark and Lambeth
    (LSL) consortia.

    According to LSL Chief Executive, the i.Patient Manager application had revolutionised the hospital’s
    management of management of patient an and other records. Dr. Jonathan Michael was speaking today
    after witnessing the powering up of the GSTT system. product enables precise patient and business
    management  processes, he declared.

    He described it as a truly comprehensive application that facilitates integrated real time delivery of patient,
    clinical, laboratory, theatre, nursing staff, business and finance information. “And” he said, “when you are
    dealing with upwards of 7,000 patients and a matching number of staff, time has real meaning.”
    “We are delighted to be the architects (end of clip
_________________________________________________________________________________________________________
 

    Copyright © 2007! WR White  All rights reserved

             How to Write  Press Releases into The Headlines   

    Are your Press Releases making news without delay? Whether you answer yes or no, if
    you write your own press releases, we hope you will find our tips on writing a press release
    helpful. Further, we are glad that you are now aware that we are here to help.

    Have you ever considered that there is a wrong and right way to write a press release?
  • It is wrong if  you simply try to beat the editor into submission.
  • It is also wrong  if you try to pass off an advertisement as news.

  • It is always right  when it is:
  • Newsworthy.
  • High in local interest
  • High in reader interest
  • When it Includes accurate data and solid information
  • When it looks, reads and sounds like news     
Simple  Format for Writing Press Releases

    1 Your name, company name, address, Telephone and e-mail contact details.
    2 Release Date (For Immediate Release  or Embargo for release -  time and date)
    3 The headline
    4 Dateline (city, town of origin)
    5 The body of the press release

     The Headline: Must attract attention - Pretend you are the editor and write the shortest
      possible answer to the most important thing you have to say. This sometimes takes a little
      time and judgement. Remember to always look beyond the event. Example: What will it
      do or cause to happen

     The Body: Start by arranging the information you want to include in order of importance.
      Then, begin your first paragraph with the most important piece of information on your list and
      work your way down to the least important. As you write, always check that the information
      you are about include in terms of importance could have come earlier or should be lower
      down the order.

      Finally: Allow margins wide enough for editing. Space or indent paragraphs. If you run
      over a page try to end the first page with a completed paragraph and remember whenever you
    are in need of assistance with  press releases,  we are  here to help.
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