Copy - sample clips from file

From  E-mail Autoresponder                                                     
                                          
                 FOCUS YOUR SEARCH FOR ARTICLES

    Hello again,

    I applaud your keen interest in Cross Stitch. But let me ask you; do you ever search the Internet for
    articles on Cross Stitch?  And do you ever get frustrated at not being able to find articles you want,
    easily?

    A yes answer would suggest to me that the way you search is at the root of your problem. For
    instance, for a search in Google, Yahoo or MSN, most people will simply enter, 'cross stitch
    articles.'  However, after sifting through masses of web sites that their search turns up they are no
    nearer to finding articles they seek.

    Let me try and explain the problem.  The search engine recognises the search term - cross stitch
    articles - as 'cross stitch', 'cross articles', 'stitch articles', 'cross stitch articles' and the reverse of
    each of these. The result proves that a wild card approach simply draws a search result that
    offers loads of sites that are of little or no use to the surfer. So! What's the solution?  Use a more
    focused search. And this means it’s time to start adding the qualifiers mentioned in my last article.

    It works for me, and my guess is that it will work for you with any search term you care to use. To
    search for cross stitch articles, I will enter "cross stitch + articles". The qualifier + ensures the
    search is carried out for articles on cross stitch only, and the quotation marks (") ensure that only
    sites with the words in that exact order “cross stitch + articles” are considered. You may also use
    the following conjunctions AND, OR and the adverb NOT in capital letters in search terms.

    Next time you do a search, try all of the above and see how get on. More than making your search
    easier it will save you a lot of time. However, on top of all that I have said, to help you to simplify
    your search, I must also tell you that members of the Cross Stitch Club at ....(end of clip)


From Website

    Home Page
    Welcome to Mekong World Holidays

    We are geared up to make your Indochina vacation a once in a lifetime experience. Choose
    from five islands; Cambodia, Laos, Myanmar, Thailand or Vietnam and then take off on a
    tour package we will customise for you.

    We have a feeling that half of the world knows that The Mekong River is the 12th longest in
    the world. Many may also know that the river flows along a picturesque path from the Tibetan
    Plateau through Cambodia, Laos, Thailand and Vietnam to the South China Sea. But we are
    convinced that apart from that, the delights of Mekong River Bank and indeed the Mekong region
    remain a secret garden.

    Thailand is our home but the Mekong region is 100% our playground. Our goal is to ensure that
    residents of the region and visitors to the area get to know and enjoy the wonders, artistic beauty,
    mystery, unique culture, charm and hospitality of -

            Cambodia - Home of the glorious Angkor Wat pyramid temple. Built as the state temple of
    a 12th century king, Angkor Wat is today a choice tourist attraction. Angkor Wat also forms part
    of the design of the national Flag of Cambodia.   

            Laos - With its mystic solid stone jars in vast open plains and an antique image of Buddha
    set with almost 100% gold carvings.

            Myanmar - Replete with 15 and 17th century palaces and monasteries and impressive
    waterfalls. Walks and rock climbing opportunities also beckon the more adventurous.

            Thailand – A land of temples, palaces and beaches. The world's tallest Buddhist monument
    which stands 380ft. is here. There is a snake farm – snakes are fed and venom is milked daily
    from Cobras to make serum - Shopping is good and Bargain hunters are everywhere.
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From catalogue project - 2007                                                         
    Product Descriptions  
   Three Piece Sofa Set

    The rich and superior full grain aniline leather used in the Lina range brings a touch of luxury to any
    room. Designed and built to outlast generations, the eight way hand tied construction and pull up
    leather all around,distinguish the Lina as a hallmark of quality.  The full grain leather keeps the
    range so snug and cool; you will fall in love with it again and again. Others talk about quality. In the
    Lina range we deliver a desired collection of sofas and chairs featuring premium quality leather,
    satiated with foam that conceal frames created with select hardwood, corner blocked, glued and
    stapled. All of these little things make up the big reason why the Lina range will always be an
    intelligent choice. (NB The name of the range has been changed)
    Features:

    Planter
    THIS MULTI COLORED HAND CARVED FLUTED MARBLE  GARDEN PLANTER IS AN
    ABSOLUTELY BRILLIANT PIECE. TOPPED WITH ROSES, SHRUBS AND OTHER ANNUAL OR
    SEASON FLOWERS IT MAKES AN AWE INSPIRING  STATEMENT, NO MATTER WHERE
    SITS..               
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From Website
                    
    Home Magazine – New logo site
                                                        ABOUT US
     
           Original Logos Identify Your Brand with Your Business

    We have matched the skills of advertising professionals and graphic designers and have
    developed a design house where making the ordinary, extraordinary comes naturally.

    We want you to be inspired by our bespoke or collection of original logos which set ours apart from
    the rest.

    What do we offer?  Innovative and unique solutions and tools to support small businesses as well
    as corporations in search of a little extra touch  in today's highly competitive market.

  • Are we  passionate about our ideas? Yes

  • Do we strive to be creative? Yes

  • Do we  build and offer effective solutions? Yes

    For start-ups or fully established businesses we scour the industry for logos that enhance  
    identities or attract emotional response.

    Further, we believe no business should be denied an opportunity to develop and establish its own
    identity. Therefore, we challenge ourselves to provide the necessary tools to assist small and
    start-up companies in particular, to  launch unique   identities successfully...(end of clip)  

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From sales letter

                                You’re Ready to Write Romance & Earn

    You may not want to believe this but it’s up to you to prove it. Whether you are totally new or
    experienced in using digital technology to increase your earnings, “90 Days to Residual Writing
    Income” is for you.

    Will it help you to dispel all the confusion about writing and freelance writing?  More than that: It
    also explains how you can maximise your hitherto hidden writing ability on the Internet and how
    to promote your books on a web site.

    Can you ever earn more than you could ever dream of from sharing your romantic view of the world
    around you?  Don’t know? No problem. The moment for you to prepare to launch yourself into an
    amazing money making writing opportunity is here. --(end of clip)
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From E- letter      
                             This Site Builder Can Simplify your Life -
                            Test Drive it Free for Two Months

    The 360Realty Real Estate website builder has been designed by estate agents for estate agents
    like you.

    As  agents around the State and across the country test 360Realty full featured sites, more and
    more agree that they are packed with everything agents need to be successful.

    CONTROL - Every function you will ever need in one panel
      
    SPEED -     The simple Editing tool makes it fast and easy.

    CHOICE -   Change  photos fast with the listings Manager

    TRACK -     The Client Manager monitors  clients, buyers and sellers

    Gossip spreads fastest by Word of mouth but the 360Realty site builder is truly a real estate
    system that begs for self discovery. Are you ready to design your own website with your own
    domain name?

    How it Works?  Log on to www.360realty.com  ----(end of clip)
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Script from file:
    Telemarketing Script
(All names including the company has been changed)

    Global  to Receptionist

    Hello! This is (name) can you please put me through to John Decision Maker
    Receptionist: Bla - bla bla
    Global: Do you know if he is in?
    Receptionist: What company are you with.
    Global: I’m sorry; just tell him it’s  Mike  from Global.

    Sales Script

    Hello John! The reason for my call today, is quite simple. At Global  we have noticed a new trend in
    listings under (name matching category) and depending on where you are listed now, I thought
    you could be interested in the type of coverage available in our massive online directory, Global . –
    Let me just ask, apart from (directory) where are you listed now? –

    (Pause). Hope I have caught you at a good time because  I can tell you that in a single listing, we
    offer-up coverage locally, nationally and worldwide.  

    The Global   directory caters for over (number) categories. You can link your company to one
    category. But we have had companies in your business that have opted for up to a maximum 15
    product categories. Do you have any questions? (Pause) What I’d like to do now, is review with
    you, some options.  Basically; - We offer Basic, Bronze, Silver, Gold and Sponsor placements

    Test Close How many of your products do you think would benefit from special recognition?
    (DISCUSS/EXPLAIN CATEGORY OPTIONS)
    Test Close 2  I have an idea, but based on what I have outlined, which of these would you
    consider as a best option for now?
    Close: Shall we go with etc?

    Close Get details
    wrw
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From Web site                 
                   Surf Bali
    Welcome to an island where surfing is a way of life. In Bali, visiting Surfers can experience the joy
    of waking up to a good Murah (Murah=Bahasa for surf report), t365 days a year.

    If you are up as the sun rises, you will catch a glimpse of Balinese, masters of the waves armed
    with surf boards on their way to the beach.

    Balinese are passionate about surfing. They are also quick to dismiss as idle talk, any suggestion
    that it was not until 1967 that a group of travelling Australian surfers, discovered the island as a
    viable surfing destination.  They will tell you that they have been surfing and have welcomed and
    taught visitors on their breakers since the 1930’s.

    Some of the best surfing spots in the world are on the island’s western coast where international
    surfers often start or end a surfing expedition.

    Best Time of year
    Bali is tropical. It experiences two seasons, wet and rainy between October and March and dry
    from April to September. Even during the wet season, rain can be expected to pass quickly.

    Although surfing is good all year-round, the best period is between May and August when the
    island is cooler and showers are scattered. (end of clip)
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From Website
                      A Mobile Delivery Management Solution that ---

    Customize Track-it-Stat
    Combining simplicity with flexibility, Track-it-Sat’s multiple configuration allows users to
    determine how they track shipments. For instance, its Web administration module lets you
    schedule times for pick up and drop locations and assign courier vendors for selected routes.

    Field Operation – Versatility times three
    Track-it-Stat offers three valuable data collection options or your choice of any combination of
    these methods to track and update the status of shipments. Because they are designed to be
    interactive, when a bar  code is entered or scanned, a WAP (Wireless Application Protocol)
    page allows delivery personnel to enter shipping details.

    Option 1 – Internet ready mobile phones and PDA’s:
    It is compatible with over 2,500 types of mobile handsets and is therefore ready for immediate use
    with the users’ mobile phones and PDAs and does not require bar code attachments. What’s
    more, because Track-it-Stat is interactive, mobile web forms can be instantly displayed. For
    example, when a package is scanned after the scheduled pick-up time, notes or comments
    relating
    to schedule or route alterations, the weather, delays and the like can be made. -----(end of clip)
             
Also see press releases

To read customer comments Please click here
                                 Write Copy that Sells

    It is pointless to be modest. Therefore, before you write the script for your copy, it is
    important that you decide  whether you are ready for an increase in sales of the  
    product or service you have on offer. Your decision will help you to set your goal,
    visualize your audience and devise copy that targets him or her. Your copy will reflect
    how well you know and understand your target person.

    If your copy is to be effective you will want to know where your target lives or works;
    what newspapers or magazines  are read and  what are the evening and  spare time
    attractions. Sometimes it may even be useful to know what the target eats. You can
    pencil in all of this under - Know Your Target - rule number one in copy writing and  
    writing copy that sells.

    The fact is, you need to know who you are selling to before you can speak directly to
    that person. Knowing all about you target also helps you to avoid making general
    statements.
    Now you know your target, it is time for the AIDA formula:  
A - attention
I  - interest
D - desire.
A - action
    Once your headline gets your reader's attention you need to develop his/her interest.
    Next you need to create a desire for your product or service  and finally you need to
    offer a reason for immediate action.

    If ever you are stuck on rule number one for writing copy that sells or working with AIDA,
    just remember writing copy is our business,  we are here  to help.
    Please click here to contact us.                                                                                    
Copyright © 2007 WR White! All rights reserved.
Public Relations by WR White - Copywriting